Restaurant · Prague 1
KOŘEN
A restaurant serving modern Czech cuisine in Malá Strana. A dark, earthy brand and a quiet website that is mostly about the menu and booking a table.
- Identity
- Brand manual, 19 pages
- Design system
- 5 page website
- Copy
Web design and development · Czechia and Europe
From the logo and colours to the finished website. I work with restaurants, hotels, spas and small businesses. Every site is built from scratch rather than from a bought template, and it leaves you with no monthly fee.
01 / Selected work
Both samples are complete: the brand, the brand manual, the design system, the copy and the website. Each one has its own styles and its own structure, it is not one template in two colours. The brands are made up and both projects exist as a sample of the scope, not as delivered client work.
Restaurant · Prague 1
A restaurant serving modern Czech cuisine in Malá Strana. A dark, earthy brand and a quiet website that is mostly about the menu and booking a table.
Boutique hotel & spa · Beskydy
A boutique hotel with a spa on the edge of the Beskydy mountains, twenty four rooms. A light, airy brand. The enquiry bar sits in the first screen, so nobody has to hunt for it.
Jakub Didkovský, 20
02 / About me
I am 20, I study and I have been building websites since 2024. I like working for businesses that are good at their craft but whose website does not show it.
I work alone, so you talk to the person who designs and builds the site the whole time, and nothing gets lost in translation between a designer and a developer.
The finished website leaves you with no licence to renew. The fonts and the code are free to use and you get all of it.
Write to me03 / What I do
You do not have to find a designer, a developer and a copywriter separately. I take it from start to finish.
A logo, colours, typefaces and the rules for using them, so the brand also works off the web.
Design and the finished site. Static HTML, CSS and JS, so there is nothing to update and nothing to break.
Copy is often the weakest part of a website. I write it with you, concretely and without filler.
Domains, hosting, forms, analytics. You get a working website, not a zip file.
04 / How it works
You know the price and the deadline in advance from a short opening proposal. After that I keep sending you versions to check, so you never see something completely different after a month.
The simplest way is email, and the whole brief can be handled that way. If you would rather talk, we can do it over Zoom, and meet in person if I can get to you. I need to know what you do, who for and what you expect from the website: bookings, enquiries, or mainly that people find you. From that I write up the brief and send you a quote.
I send you a short document: what the website will do, how it will be structured, what it will cost and by when it will be done, plus a first visual direction. You either agree or say what should be different. Only then do I start.
Logo, palette, typefaces and the visual design of the key pages. I do not send static images. You see the design as a website in the browser, on a phone and on a large monitor.
I keep sending you a link to a test version, so you can see it grow and step in before it is too late. This is where your photos and copy go in, forms get connected and speed and accessibility get tuned.
Deployment on your domain, a check of every link and form, a short handover session and all the source files. The website is yours, files, fonts and licences included.
05 / Scope and price
We agree the scope at the start and I give you the price once, as a fixed figure rather than an hourly rate. If the brief grows along the way, we talk about it before I start on it.
Calling card
For a small business that only has a social profile today and needs a credible place to send customers.
Custom website most common
For a restaurant, a guesthouse or a company with several services. A custom design rather than a template, structured around what the site should bring in.
Brand + website
For a new business or a rebrand. What you can see with KOŘEN and MODŘÍN: from the logo to the finished website and print materials.
There is no price list on this website. Every brief is a different size and a flat number would tell you nothing. After the opening conversation you get a concrete quote with the scope, the price and the deadline, and that is what holds. I am not VAT registered, so nothing is added to the price. I always use open source typefaces, so you never pay a font licence. Photography, copy in another language and connecting a booking system are handled separately and always agreed in advance. Details are in the consumer information.
06 / Questions
Yes, though let us be clear about how. On smaller sites you get a simple text file with the content, you edit it and send it back to me. Putting it in takes minutes and nothing breaks. If you need to change content often, such as a daily menu or news, I add an editable part connected to a content system. We agree this at the start, because it affects the price.
Because for most small websites it only brings drawbacks: slower loading, updates that have to be watched and a security risk you find out about too late. If a site does not need a content system, I do not add one. If it does, I will use WordPress or something else, but because of the content, not because of a template.
You do. Photos, the logo and other materials come from you, either from a photographer or from your own archive. You get a list from me of what is needed, including the dimensions of every image. Until I have the photos, empty fields hold their place on the page and I swap them in later.
The opening conversation can be done by email; a call or a meeting takes about half an hour. After that you read the opening proposal, and during the work I send you two versions to check. I write the copy, you only go through it and correct what does not fit.
That is why I send a short opening proposal first and several versions to check later on. If we are missing each other it shows at the very beginning rather than after a month, and we part ways after the first phase, which is the only one you pay for.
07 / Contact
Write me a few lines about your business and what you need. I answer within two working days and tell you how I would do it and what it would cost.
If I do not have the time, or the scope is not a fit, I will tell you straight away.